7 Ways To Be One Of The Best Job Applicants
Dan Schawbel is the leading personal branding skillful for young professionals. Read total profile
People you know or have never met all the same are googl'ing you. Let's face it, you're fifty-fifty google'ing yourself! At the end of 2007, the Pew Net Inquiry Team found that 47% of people search for information nearly themselves online (Cocky-Googling), which was more than double v years agone. Information technology'southward a pretty prophylactic bet that percent has climbed to over 50 or threescore% by this year.
Some people might can it ego-surfing, but it'due south really a good practice to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to acquire more about you lot. Hiring managers want to see if you have a clean record in Google, which is your permanent record considering every movement you make (yes fifty-fifty a blog comment) is stored there forever. Earlier I went on a second date in one case, the girl Google'ed me. If she hadn't liked what she saw, the second engagement wouldn't accept happened. Try doing information technology correct now and see what you lot become.
There is no hiding from Google!
Google keeps rails of just almost everything you do on the internet. It patrols and captures your online beliefs, such every bit when you post on your weblog, tweet using Twitter, bring together social networks, comment on other blogs, write articles for online news sources and more. Aside from the content yous create and distribute over the cyberspace, other people are talking about y'all, which means that Google has a complete flick (almost similar an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will exist able to find out everything nigh you when they grow older. "Mom, look what I merely found out about Dad in Google." Your personal make tin can't hide from Google. There is one major exception to this though.
Mutual names
If your name is common, such as Mike Smith, then it volition be very hard to own your Google results. There are over 54 meg results for "Mike Smith" in Google. Y'all won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the meridian ten results, that may be achievable, if you either become very famous or piece of work extremely difficult at edifice content each and every mean solar day for your unabridged life. At the age of lx yous might find out that Google changed their algorithm and you'll lose all that hard piece of work. The point being is that you'll accept to differentiate your proper noun in order to rank high. I typically recommend you employ your middle name or a nickname in this case. The worst instance scenario is that y'all change your name completely ;).
Glory names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and college! Your web log posts nigh these celebrities volition never end up on the top twenty results for their name unless you lot are Perez Hilton. If your proper noun is the same every bit a celebrities, you are in big problem. Try searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't accept any friends with these names, only even with C-level celebrities, you don't stand up a chance. If you lot are stuck with a celebrity name, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, yous might have been made fun of people of your unique name because it was "different." Although you were ostracized and made fun of, correct now you get to laugh at anybody else! With a distinct proper noun, you are able to easily manipulate the results for your name on search engines. When you become to your high school reunion and encounter your friends, you'll become the last laugh considering y'all can be visible and control perceptions, while they merely cannot. When you Google your name, whether yous have results that reflect your make, you'll see how hard it will exist to rank high for it or not. Depending on the competition, it may accept you a few days or a few months. Over time, if y'all work very hard, you'll ain the top ten results for your proper name.
In my next post, I'll talk about what yous tin can practice to gain control over your Google results and allow your personal brand smoothen through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/7-ways-one-the-best-job-applicants.html
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